The 21st Century has found Chinese enterprises operating in an environment where the economic system transition, global competition and increasingly rapid change are becoming a norm. Chinese enterprises are thus facing unprecedented opportunities and challenges:

The traditional industries are entering into the maturity cycle, characterized by an over-supply, reduced growth and profit slump.

The frequent changes on demand and competition patterns, and the rapid development of the capital and talent market have posed a new arena for enterprise development.

The expected economic growth space has pointed to a fantastic prospect but coupled with high degree of uncertainty and risk.

While the global competition has become more intense, the going-global of domestic competition is evolving into an undisputed fact.

The SOEs are facing with a dual pressure represented by the system reform and market competition...

The enterprises need to answer such questions as how to catch the opportunities, meet the challenges and grow in the competition, how to enhance the core competence, maintain an sustained growth and to ascend to a world-class enterprises. There comes a time that the enterprises will have to compete on a higher horizon-winning by strategy.

Under the popped-up opportunities and challenges the ambitious entrepreneurs alike will probably keep addressing the questions as to how the company competitiveness is like, how to enhance and maintain the competitive advantage, what the future development will be, and how to realize the vision set.

The mission of CIEC strategy consulting team is to help clients answer the aforesaid questions in a systematic and scientific way. CIEC adopts modern international methods and incorporates her extensive experience gained through long-term management consulting practices with the Chinese customers, to provide clients with advanced and practical solutions. Our objective is to help clients establish and maintain lasting competitive advantages, make sustained growth and become a super company.

So let us become your big pal and assistant, and share the success with you.
CIEC strategy consulting services are primarily five-fold set to create value for clients, namely, corporate strategy, competitive strategy, marketing strategy, innovation and regional development strategy and program.

• Corporate strategy: the main issues here are about overall purpose and scope of the organization. This may involve consideration of diversification and acquisition, business entry and exit, but also how the organization is to be run in structural and financial terms, and how resources are to be allocated to the different operations. Here study needs to be undertaken to understand the markets and environments, and business portfolio, and to identify the core competence before the strategy formulation.
  
• Competitive strategy: is about how to compete successfully in a particular market. Study needs to be done to analyze the demand pattern, market positioning, and to come up with the ways of beating competition.
  
• Marketing strategy: how to establish an effective modern marketing system has become very critical a factor for winning the market in the increasingly intense competition. Marketing strategy consulting involves formulation and implementation of marketing strategy, brand strategy, channel strategy and new product strategy. It also involve how to manage marketing system, motivate, train and retain the sales staff, and to develop an effective CRM system.
  
• Innovation strategy: the innovation on products and services has been an important approach to maintain a sustained company development. Innovation strategy involves formulation of technology strategy and new product development strategy, in light of the competitive strategy, to enlarge the match between the new product and the market needs and enlist the company on the stock market, through exercising effective object management and business process management.
  
• Regional development strategy and program: this task calls for collective knowledge. The expert team will based on an extensive study of the local economic development and various conditions, formulate the overall program and design the action plans, with a clear cut strategic target and a well-recommended policy initiative.